Marketing Schoolhouse is in its founding stage.

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Marketing SchoolhouseJoin the Founding List

Practical marketing education for local businesses

Build a marketing system your local business can actually run.

Learn marketing by building it for a real business. Create the plan, campaign, follow-up, and measurement system—then submit the work for feedback and improve it.

Join the Founding List Preview Free Marketing 101

No hype. No passive course collecting. Just practical work, clear reasoning, and a better way to decide what to do next.

Your 90-day marketing systemDraft 01
01Customer

Who are we trying to reach?

Reviewed
02Offer

Why should they act now?

Reviewed
03Channel

Where will we earn attention?

Reviewed
04Lead path

What happens after the click or call?

Reviewed
05Scoreboard

How will we know what is working?

To review
06Next test

What will we improve first?

To review
Feedback note

Define what counts as a qualified lead before increasing the test budget.

Built in classNot downloaded and forgotten.

01Current lessons

02Concrete work

03Candid feedback

04Better decisions

Marketing should make sense

More activity does not always create a clearer marketing system.

A website, ads, social posts, a CRM, and an agency can all be useful. But when the pieces are disconnected, it is hard to know what deserves your time, what deserves your budget, and what needs to change.

Marketing Schoolhouse is being built to turn those moving parts into one practical system you can understand, use, and improve.

01

Too many disconnected channels

You are doing a little of everything without a clear order of operations.

02

Numbers without decisions

Reports show clicks and impressions, but not what you should do next.

03

Leads without reliable follow-up

Attention is expensive when calls, forms, estimates, and next steps are not connected.

One discipline. Two paths.

What are you here to build?

Both paths start with the same marketing foundation. The difference is where you put it to work.

Primary pathFounding focus

Market my business

For local and home-service owners who want to attract the right customers, understand their numbers, and make better decisions about what to do themselves, delegate, hire for, or outsource.

Show me the owner path
Secondary pathIn development

Build my agency

For freelancers and early agency owners who already have some marketing or client experience and want stronger offers, delivery, reporting, retention, and operating systems.

Show me the agency path

The owner-first founding experience

Leave with a working marketing system, not a folder of notes.

The first experience is being designed around useful work for an operating business—not simply finishing a set of videos.

01

A clear customer and offer

Define who you need to reach, what they need, and why your next offer deserves attention.

Working artifact
02

A prioritized channel plan

Choose what to focus on now, what to test later, and what to stop treating as urgent.

Working artifact
03

A local visibility audit

Review the website, search presence, reputation, and local signals that help customers find and trust you.

Working artifact
04

A campaign plan

Connect the audience, offer, message, channel, landing experience, budget, and measurement before spending.

Working artifact
05

A lead-response workflow

Map what should happen after a call or form so opportunities do not disappear between tools and people.

Working artifact
06

A decision dashboard

Track a focused set of numbers that helps you decide what to keep, change, or investigate.

Working artifact
07

A 90-day action plan

Turn the work into a realistic sequence of priorities, owners, tests, and next steps.

Working artifact

The exact founding-class curriculum, schedule, workload, and feedback format will be published before applications open.

Learn by doing

Learn it. Build it. Get feedback. Make it better.

Marketing Schoolhouse is designed around an implementation loop. Each meaningful lesson should move real work forward.

Learn Build Submit Feedback Improve
  1. 01

    Learn

    Understand the principle, see how it works, and learn what good judgment looks like.

  2. 02

    Build

    Apply the lesson to your business, a controlled simulation, or a clearly labeled case.

  3. 03

    Submit

    Share the work, assumptions, and questions that matter—not a quiz score alone.

  4. 04

    Feedback

    Review what is clear, what is missing, and what deserves another look within the published format.

  5. 05

    Improve

    Revise the work, test when appropriate, and explain what changed and why.

What “practical” means

A real assignment has a brief, a standard, and a next revision.

Instead of asking whether you watched a lesson, Marketing Schoolhouse is being designed to ask what you can build with it.

Sample class project01 / Owner track

The 90-Day Local Lead Plan

Choose one service and one customer. Define the offer, first acquisition channel, conversion path, lead-response process, test budget, and numbers that guide the next decision.

01Customer clarity
02Offer strength
03Channel fit
04Conversion path
05Follow-up
06Measurement
Example feedbackThe channel may be reasonable, but the plan does not yet define what counts as a qualified lead or who owns the first response. Clarify those decisions before increasing the test budget.
This is a sample of the planned learning method, not a student result or guarantee.

Shared skills. Different outcomes.

Learn the foundation once. Put it to work where it matters.

Founding priority

Market your business with more confidence.

Build a clearer customer journey, choose channels with purpose, connect attention to follow-up, understand the numbers, and make better decisions about DIY, delegation, hiring, and outsourcing.

Marketing 101Get FoundGet AttentionGet LeadsGet CustomersBuild Your Marketing Machine
Join the owner founding list
Secondary route

Build the business behind your marketing skill.

For freelancers and early agency owners with some experience: strengthen the niche, offer, client acquisition, onboarding, delivery, reporting, retention, and systems behind responsible client work.

Shared foundationAgency 101Get ClientsDeliverRetainScale
This is not a get-rich-quick promise and does not guarantee clients or earnings.Join the agency-builder list
KCD field note / 024

Where did this lead actually come from?

Class discussion

What would you change first?

Offer · page · follow-up · measurement

Current lessons from operating work

Taught from the field, without turning client work into marketing theater.

Key City Digital is the operating agency behind many of the lessons that will inform Marketing Schoolhouse. Real client work creates current questions, decisions, tests, wins, mistakes, and constraints. The Schoolhouse turns the useful parts into education.

Permission firstDetails are shared with permission or responsible anonymization.

Context includedCases include goals, constraints, time periods, methods, and caveats.

Failures belongWhat did not work and what remains uncertain are part of the lesson.

Clearly labeledOperator examples are never presented as student outcomes.

Key City Digital does the marketing. Marketing Schoolhouse teaches the marketing.

Founder-led at the start

Built by an operator. Designed to become an institution.

Tyler Lackey is the founder of Marketing Schoolhouse and Key City Digital. He is building the first curriculum from operating experience, then plans to refine it with the questions, work, and feedback of founding students. The long-term goal is durable curriculum with multiple instructors and more than one point of view.

Free foundation / In development

Start with the foundation

Build your one-page marketing plan.

Free Marketing 101 is being developed as a practical introduction to the customer, offer, journey, channels, numbers, and priorities behind a useful marketing plan.

Get Marketing 101 updates We will let you know when the first free lesson and workbook are available.
One-page marketing system6 short modules
  1. 01Customer and marketWho needs this most?
  2. 02Positioning and offerWhy choose you now?
  3. 03Customer journeyHow do they decide?
  4. 04Channel selectionWhere should you focus?
  5. 05Numbers that matterWhat is working?
  6. 06Your one-page planWhat happens next?

Help shape the first class

Join the Marketing Schoolhouse founding list.

The first experience is being designed for a small, owner-first group willing to learn, build, submit, revise, and share honest feedback.

Know what is plannedReceive the schedule, workload, feedback format, fit criteria, and pricing timing before applications open.

Choose your pathTell us whether you want to market your business, build your agency, or start with Marketing 101.

No automatic enrollmentJoining the list shows interest. It does not guarantee acceptance, a seat, or a specific launch date.

Questions before you join

Marketing Schoolhouse FAQ

Straight answers for a school that is still being built.

What is Marketing Schoolhouse?

Marketing Schoolhouse is an online-first practical marketing education company in development. It is being built to help local-business owners market their companies and help experienced beginners apply the same foundation to responsible agency work.

Is Marketing Schoolhouse open for enrollment?

Not yet. The founding class is still being shaped. Join the founding list to receive the schedule, workload, fit criteria, feedback format, and pricing timing before applications open.

Who is the first class for?

The first experience is owner-first: established local and home-service owners who already spend time or money on marketing and want a clearer system for generating, following up with, and measuring opportunities.

Do I need marketing experience?

You do not need to be a marketing expert. You should have a real business, a clear use for the work, and time to implement it. The agency-builder route is better suited to freelancers or early agency owners with some channel or client experience.

Is this a self-paced video course?

The founding experience is being designed around more than watching lessons. The planned method includes practical work, submission, feedback within published limits, and revision.

How is Key City Digital connected?

Key City Digital is the operating marketing agency connected to the founder. Permissioned and properly contextualized agency work can inform Marketing Schoolhouse lessons. These client examples will never be presented as student outcomes.

Does joining the list guarantee a seat?

No. Joining the list shows interest and gives you access to updates. It does not guarantee acceptance, enrollment, a launch date, or a particular class size.

Does the program guarantee leads, revenue, clients, rankings, or ROI?

No. Outcomes depend on the business, market, offer, execution, budget, timing, and other factors. Marketing Schoolhouse is designed to improve the quality of the work and decisions, not promise a specific business result.

Learn marketing. Put it to work.

Be there when the first class takes shape.

Join the founding list to follow the build, choose your path, and receive the complete details before applications open.

Join the Founding List Preview Free Marketing 101